For pedigree breeders
A website built around the things you actually keep records of — pedigrees, health testing, breedings and young stock — not a template with a photo gallery bolted on. We set it up and hand you the keys — with an AI assistant built in for when you get stuck.
Nothing to pay up front. Your pedigree data stays yours.
Three-generation pedigree
Why breeders end up here
A buyer wants three generations back with titles on each name. A photo caption can't do that, so you end up retyping it into messages instead.
Hips and elbows, a five-panel, a CAE test — the paperwork you paid for is sitting in a comment thread from last April where nobody will ever find it.
The page belongs to the platform. Reach is whatever they decide this month, and you can't hand a buyer a link that outlives the algorithm.
What's on every site
Every section is a real record type, with its own admin screen. You fill it in once and the public pages, the pedigree links and the enquiry forms all follow.
Titles, registration numbers, microchip, scanned clearances and pedigree scans, grouped by whether they're standing, producing, retired or remembered.
Link an animal to its sire and dam once. Outside animals go in as plain text, so a pedigree is never blocked by an ancestor you don't own.
Planned, expecting, on the ground, available, all placed — buyers see the current status instead of messaging to ask.
Each one linked back to the pairing that produced it, with photos, price and status you change from your phone.
A form that asks what you actually need to know, so the first email tells you whether it's a serious buyer or a tyre-kicker.
Stud fees, deposits, merch and training slots take payment through Square. Add a video section for working footage whenever you're ready.
The part everyone worries about
Your site arrives set up and ready — themed, structured, with every section already in place. You add your animals, their pedigrees and your photographs, because nobody else knows your program well enough to write it for you.
You're not doing it alone, though. On Care and above your admin has an AI assistant that knows your site — what you've filled in and what's still empty. Ask it how to record a breeding and it tells you. Ask it to fix your prefix across the site and it drafts the change.
It never edits anything on its own. Every change is shown to you before and after, and only happens when you press Apply.
“Add Falk's OFA results to his profile”
Built with it
Pricing
Month to month, no contract and no setup fee. Cancel whenever and you get a full copy of the site and its database to take with you.
$19.99/mo
Keep my site online and safe. I'll make my own changes.
$39.99/mo
Every feature we build, and someone keeping it current.
$59.99/mo
For taking deposits, stud fees and orders online.
Why the build is free: charging a one-time build fee and then rent means you pay twice for the same thing. You pay for it being looked after, which is the part that never stops.
Start
What you breed, how many animals, and whether you're moving an existing site or starting fresh. You'll get a straight answer about what it takes and what it costs — from the person who'll actually build it, not a salesperson.
Not ready to buy? Ask first — hello@sireanddam.com. Questions like “does this handle Nigerian Dwarfs” or “can you move my Facebook page across” get a real answer, not a sales sequence.